Website Optimization For Photographers
Website Optimization For Photographers
A month or to ago I did a complete rebuild of my photography website (the site you are seeing now) but in the process I was completely removed from the Google search engine which wasn’t the best scenario because the main part of my site showcases my photography work and services. Whist the blog feature sometimes makes me a few quid when some kind soul clicks on a few of the adverts, which feature.
However, because I had been removed from the Google search engine I had to pull together all of my knowledge and resources in order to get back into the Google Search engine rankings.
So I put together a custom campaign individually tailor made for a photographer and I am happy to say that after a month of hard work and many hours of being glued to a computer screen. I am now not only back in the search engines, but also moving back up the rankings.
Here are my Google search engine results over the past 3 weeks and how they are gradually moving up the Google search engine.
PR = Page Ranking (which page you appear on a Google search)
> = Moving up the search engine rankings
< = Moving down the search engine rankings
– = Page ranking remained the same
SEARCH TERM WK1 WK3
music photography leicester PR1 – PR3
Event photography leicester PR1 – PR1
event photographer leicester PR1 – PR1
Family photography leicester PR2 – PR2
model photography leicester PR2 > PR1
model photographer leicester PR2 > PR1
photography services in leicester PR2 < PR3
baby photography leicester PR3 – PR3
family photographer leicester PR3 > PR1
baby photographer leicester PR3 > PR2
leicestershire photographers PR4 – PR4
photographers in leicester PR4 > PR3
portrait photography leicester PR4 > PR3
portrait photographer leicester PR4 > PR2
photographs of babies leicester PR4 > PR2
family photo shoot leicester PR4 – PR4
leicestershire photographer PR 5 > PR4
leicester photographer PR5 > PR3
photographer leicester PR6 > PR4
leicester photography PR 7 > PR5
wedding photography leicester PR10 – PR10
As you can see I am steadily moving my way up the Google search engine and I hope that I can get page one ranking for most of the key word search terms over the next few months.
So what are some of the basics to optimizng your website?
- Name your images appropriatly – If you having a wedding photograph, don’t just call it “wedding’ give it a tile like “wedding-at-Rothley-Court”. Also remember Google doesn’t recognize spaces so put a hyphen between words.
- Keep your blog up to date so Google can see you are a busy website with lots of new content
- Keep each post relevant – So for example if you are writing a blog post about optimizing your website, then stick to that subject.
- Use good anchor text – so don’t write visit this website HERE, put visit the JOE BLOGS WEBSITE.
- Check that all of your links are working
Well that is just a few tips as there are loads of other articles on the internet about website optimization.
I should add that part of my photography business involves website building and deployment so I may be at a slight advantage compared to others. However, I should point out that sometimes it is impossible to get any search engine attention and no matter how much you try, quite often it just boils down to luck.
This luck is due to a thing called a crawler. A crawler is a program that crawls website content page-by-page and then creates an index which is submitted to the search engine. The major search engines on the Web all use a crawler and this is how the search engine decides where your website is placed. This is why it boils down to luck. Because sometimes no matter how good your website is, however up to date the content is and no matter how much content you have got, there are no Guarantees you will get a decent ranking.
So what is a decent ranking?
Well realistically, if you are using search word terms and not showing up on pages one or two then you need to rethink your strategy. This is because most people only look at the first two pages of Google before changing their keyword search or loose attention.
If you decide to do a search on your own website through Google then the thing you must remember to do is to clear your cookies and web history. This is because Google looks at this information in order to bring up search results it feels are most relevant to you. So if you don’t clear the history down and you have visited your own website at some stage, then you will get false results.
An example of these false results happened to me when I typed in the search term “Portrait Photographers Leicester”. Before I had cleared the history I was ranking on page one – place two. But as soon as I cleared my history the same search term put me at page four.
I am hoping that I can continue to work my way up the search engine over the next few months, but in the world of search engines nothing is guaranteed, so here’s hoping with all my fingers and toes crossed.
As I have already said one part of my photography business is website building and deployment and if you need any help on your own websites search engine optisation then get in touch and I would be more than happy to negotiate a competitive price in order to give you a one-to-one consultation.
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